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This domain hotfudgerun.com has the following on the homepage, "We would like to welcome everyone, especially fudgeoholics, to the 3rd Annual Burton Kiwanis Hot Fudge 5K Run and Walk extravaganza! The event is presented by the Burton Kiwanis Club and will be held at Bentley High School in Burton, Michigan on February 21, 2015." Our analyzers analyzed that the webpage also said " The event was formally known as the Hot Chococlate 5K Run and Walk." The Website also stated " The Burton Kiwanis Hot Fudge 5K Run and Walk is pleased to be the first event in the Burton Race Series. 2015 Newton Timing and Race Services." The website's header had running as the most important search term. It was followed by race, Burton, and Burton Kiwanis which isn't as highly ranked as running. The next words they used was fudge. 5k run was also included but might not be seen by search crawlers.